Welcome to Gillian Small PR


Gillian Small PR is a Hoboken, NJ-based PR firm that specializes in planning and implementing media relations and influencer campaigns for consumer products and brands.

Our clients range from local tech startups to international fashion brands, and typically fall within the below industries:

Entertainment  -  Family & Parenting  -  Fashion  -  Accessories  -  Food & Beverage  -  Health & Fitness  -  Tech  -  Pets

As seen in

Logo 5
"2016 Rising PR Stars: Gillian Small, President/Founder, Gillian Small Public Relations"
"6 Meaningful Ways Female Biz Owners Celebrate Small Wins"
Images 5
PR People Awards Finalist Logo

Gillian Small, President and Founder

Gillian is not your average publicist. In fact, nothing about her has ever been average- she always thinks outside of the box (like the time she was a portable phone for Halloween in the third grade). Her creativity coupled with a keen sense for marketing help her to continuously propel clients into the headlines. She is a savvy problem solver with a 'can-do' attitude.

Gillian has over a decade of public relations and marketing experience working with businesses, brands, celebrities and experts across a broad range of categories including consumer products, electronics, fashion, entertainment, travel, real estate, tech, food & beverage, health & wellness, retail, licensing and non-profit.

She understands that no two clients are the same. Gillian captures the 'big picture' and works with each individual client to carefully craft a personalized, creative PR plan.

Click here to read Gillian's contributions to The Huffington Post Blog

FUN FACT: Gillian was once a contestant on The Price Is Right, and got to spin the Big Wheel!


Lisa Marcellari, Junior Account Executive

Lisa joins GSPR as Account Coordinator, where she lends support to GSPR’s clients in the lifestyle space. She is a graduate of Montclair State University, and recipient of the University’s prestigious PR Excellence Award. Lisa has been helping GSPR’s clients make headlines since she joined the team as an intern in 2017, where she ‘pitched’ in on the award-winning PR campaign for Green Giant’s world-record setting green bean casserole. Prior to joining GSPR, Lisa interned in the social media and public information departments at Emerging Learning Design and NJ TRANSIT.

FUN FACT: When Lisa was 7 she was called to be an extra on Law & Order, but she was leaving for vacation and couldn’t make it. Bummer!


Jessica Reich, Account Coordinator

Jessica joins GSPR as a PR Assistant, where she is tasked with supporting the team across all client accounts. She is a graduate of Muhlenberg College where she received a bachelor of arts in media & communications and minored in business administration. Before joining the GSPR team, she interned for Jet Set Candy, a startup jewelry company in New York City.

FUN FACT: In high school Jessica met One Direction and got to high-five Harry Styles.   


Clover the Cav, Chief Happiness Officer

Clover is a 4-year-old Cavalier King Charles Spaniel. She has a full-time presence at Gillian Small PR, where she spends most of her days sitting in the sunshine and begging for treats. Clover is a seasoned traveler and she loves commuting to work!

FUN FACT: Clover takes commands in two languages, and is stage trained for TV!

"To stretch what he could do on his own without adding payroll, he [founder, Scott Paladini] set up a web-based call center, where sales people in his brick-and-mortar store who were not busy could answer customer-service calls. He hired a public relations firm and a digital marketing team as contractors." -  Forbes

This High-Energy Entrepreneur Built His Solo Business To $2 Million In One Year (Client: Bear Mattress)

Businesses with big stories to tell.

The GSPR team has experience representing numerous national and international lifestyle brands. A few past and current clients include:


GSPR also works directly with large PR firms to provide expert media relations planning and support.

Example Client Placements

Let's chat!

Gillian Small PR works with each client individually to customize a unique plan designed to achieve specific goals. E-mail us today find out how a strategic media relations campaign will benefit your business!


Gillian Small Public Relations

86 Hudson Street, Ste 304

Hoboken, NJ



Copyright © 2015 Gillian Small Public Relations. All rights reserved.